Digital Media

The year of The Drop

This will be the year of The Drop. We will drop social from social media as all media is social; we will drop digital and mobile from digital & mobile marketing as all marketing is digital and mobile; we will drop advertising from advertising agency as their future is in helping clients creatively realize opportunities; we will drop global from global marketing officer as all marketing leaders need to be global in thought and intent.

Jim Stengel – on How Marketing Will Change In 2013: The Strategic Forecast

via FastCoCreate


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