Communication Design

Etiquette Redefined in the Digital Age – NYTimes.com

Came across one of those articles which leave you saying “oh that’s obvious”. It’s on how we adapt to the way we are communicating in relation to the technological development. Disruptions: Digital Era Redefining Etiquette.

In the age of the smartphone, there is no reason to ask once-acceptable questions: the weather forecast, a business phone number, a store’s hours. But some people still do. And when you answer them, they respond with a thank-you e-mail.

“I have decreasing amounts of tolerance for unnecessary communication because it is a burden and a cost,” said Baratunde Thurston, co-founder of Cultivated Wit, a comedic creative company. “It’s almost too easy to not think before we express ourselves because expression is so cheap, yet it often costs the receiver more.”

He said people often asked him on social media where to buy his book, rather than simply Googling the question. You’re already on a computer, he exclaimed. “You’re on the thing that has the answer to the thing you want to know!”

How to handle these differing standards? Easy: think of your audience. Some people, especially older ones, appreciate a thank-you message. Others, like me, want no reply. “It is important to think about who the relationship is with,” Mr. Senning said.

The anthropologist Margaret Mead once said that in traditional societies, the young learn from the old. But in modern societies, the old can also learn from the young. Here’s hoping that politeness never goes out of fashion, but that time-wasting forms of communication do.

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