Communication Design

Betteridge’s law of headlines

Excellent adage pointing out a tactic showing how journalists rub people of their attention with headlines.

This story is a great demonstration of my maxim that any headline which ends in a question mark can be answered by the word “no.” The reason why journalists use that style of headline is that they know the story is probably bullshit, and don’t actually have the sources and facts to back it up, but still want to run it.


Here is the article he is referring to: Did Just Hand Over User Listening Data To the RIAA?

Say ‘no’ rather than to be an eyeball.


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